Legal Archives - Pronto Marketing Grow your business with a custom marketing plan and website redesign Mon, 19 Feb 2024 21:35:04 +0000 en-US hourly 1 https://www.prontomarketing.com/wp-content/uploads/2021/03/favicon.svg Legal Archives - Pronto Marketing 32 32 Law Firm Upgrades Marketing Strategy and Relaunches Website with Growth Connect & Pronto Marketing https://www.prontomarketing.com/showcase/law-firm-marketing-strategy-website-development/ Tue, 20 Sep 2022 06:13:56 +0000 https://www.prontomarketing.com/showcase/law-firm-website-makeover-copy/ LaPorte Law Visit Site Background LaPorte Law Firm specializes in dealing with Social Security Disability claimants in California’s  Bay Area since 1982. Establishing a New Marketing Plan from the Ground Up with Growth Connect Attorney Kevin LaPorte was looking to change his firm’s business model from a traditional bricks and mortar office to a hybrid […]

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Law Firm Upgrades Marketing Strategy and Relaunches Website with Growth Connect & Pronto Marketing

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Background

LaPorte Law Firm specializes in dealing with Social Security Disability claimants in California’s  Bay Area since 1982.

Establishing a New Marketing Plan from the Ground Up with Growth Connect

Attorney Kevin LaPorte was looking to change his firm’s business model from a traditional bricks and mortar office to a hybrid style, using their website to promote their company and also as a platform for generating leads. 

They wanted to put in place a marketing strategy but were lacking marketing leadership and knowledge internally. So they reached out to Sofiane Morouche, a Fractional CMO at Pronto’s sister company, Growth Connect, and started with a six week consultation period using the marketing blueprint exercise to help make their ambitions reality.

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laporte law marketing blueprint

Developing a Marketing Blueprint & Campaign Strategy

Sofiane began by consulting with Kevin LaPorte to establish a tailored strategic marketing plan for the firm. This involved a 6 week period of consultation with the law firm, in which we identified their target market and established a marketing strategy relying on campaigns and lead generating tactics both on and off site. Part of this plan involved redesigning their website. 

With well-researched keywords, blog posts and a link-building strategy that were all designed to help boost the firm’s rankings on Google, Sofiane worked with Pronto to create a website that allowed LaPorte Law firm to connect with their audience.

“We’re really happy to keep investing in redesigning our site to fit our new strategy and getting more positive feedback and reviews than we’ve ever had.”

kevin laporte
Kevin Laporte
Attorney, LaPorte Law Firm
laporte law new homepage

Eye-Catching New Home Page

We redesigned LaPorte’s homepage with a new contemporary style that is easy to maintain and upgrade, and has a number of added segments and content compared to the previous version to help improve their search engine rankings.  

With a layout and language tailored to speak directly to their target audience, the firm now have a homepage that engages visitors right from the start.

“We reach out right away via email and phone to the form submissions and are able to schedule new potential clients on the same day. The leads so far are strong!”

kevin laporte
Kevin Laporte
Attorney, LaPorte Law Firm

New SEO Optimized Content and Service Pages

LaPorte needed to flesh out their website to add relevant content and targeted strategic keywords, and not just to their existing pages.

We added a number of service pages to the site in order to increase the firm’s online footprint, and continue to add pages as the work continues.

laporte law new seo

LaPorte Law asked Sofiane and the Growth Connect team to help develop their marketing strategy, and one of the elements of this was to redevelop their website with the help of Pronto’s website design team. With a reworked brand voice and messaging, SEO optimization, and new content and pages added in this ongoing project, LaPorte Law have a website designed to reach and convert their target audience.

 

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D’Andre Law LLP

Law Firm Has Website Makeover With a Statewide Pitch

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Law Firm Has Website Makeover With a Statewide Pitch https://www.prontomarketing.com/showcase/law-firm-website-makeover/ Tue, 23 Aug 2022 06:42:45 +0000 https://www.prontomarketing.com/showcase/garriot-maurer-copy/ D’Andre Law LLP Visit Site Background D’Andre Law is a legal firm specializing in workers’ compensation defense, with its head office in Oakland. Established as a solo organization in 1970 by Joseph D’Andre, it has since grown into a company with over fifty employees with multiple offices across the state of California. Attorney Directory In […]

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D’Andre Law LLP

Law Firm Has Website Makeover With a Statewide Pitch

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showcase dandre law desktop

Background

D’Andre Law is a legal firm specializing in workers’ compensation defense, with its head office in Oakland. Established as a solo organization in 1970 by Joseph D’Andre, it has since grown into a company with over fifty employees with multiple offices across the state of California.

D Andre Law webdesign guideline 2x
d andre law attorney 2x

Attorney Directory

In order to help prospective clients make the best choice, the Pronto team created a page with a complete list of all D’Andre’s partners and associates, with contact details and full biographies. Visitors to the page can refine their search based on location, allowing them to find nearby offices and get in touch directly with the attorney of their choice.

"Right from the start the Pronto Marketing team took care of all our requests efficiently and quickly. I’m grateful to Sabrina and her team for all their dedication and hard work!”

d andre law profile
David Alcala
Director of Business
Development
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Interactive Office Location Map

As with many other industries, people usually prefer a local provider. With offices all across California state, clients can find the office nearest to them. A map with clickable pins and pop up graphics with addresses and contact details showing all of D’Andre’s locations makes finding the nearest associate a simple task.

“When we approached Pronto for the project, we wanted to make sure that clients know the best and easiest way to contact us. The map feature is exactly what we were hoping for.”

d andre law profile
David Alcala
Director of Business
Development

Pointing Visitors in the Right Direction

In order to help visitors to find the right attorney quickly, we placed an eye-catching CTA above the fold on D’Andre’s home page. Clicking on the button takes visitors to the office location map, giving a convenient option for people to either communicate with a lawyer directly via phone or email, or submit a contact form.

d andre law pointing visitors 2x

D’Andre Law reached out to Pronto looking for a website revamp. They now have a site that is simple to navigate, easy on the eye, and full of useful information and contact details, all while underlining D’Andre’s presence all across California. 

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garriott maurer showcase

Garriot Maurer

Using Interactive Design Functions to Vitalize a Family Law Website

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Using Interactive Design Functions to Vitalize a Family Law Website https://www.prontomarketing.com/showcase/garriot-maurer/ Mon, 28 Jun 2021 10:57:41 +0000 https://www.prontomarketing.com/blog/showcase/patel-plastic-surgery-copy/ Garriot Maurer Visit Site Background Garriott Maurer, PLLC is a full-service family law firm located in Virginia Beach, Virginia. The firm’s attorneys specialize in a broad spectrum of legal services, including child custody, child support, divorce, property settlement, spousal support, and criminal matters. Refining the Call To Action (CTA) When building a website, it’s strategic […]

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Using Interactive Design Functions to Vitalize a Family Law Website

Background

Garriott Maurer, PLLC is a full-service family law firm located in Virginia Beach, Virginia. The firm’s attorneys specialize in a broad spectrum of legal services, including child custody, child support, divorce, property settlement, spousal support, and criminal matters.

Refining the Call To Action (CTA)

When building a website, it’s strategic to think about some immediate calls to action — what are they, and how you want to present them. 

When we started working with Garriott Maurer, it was clear right away that the law firm had a sense of class that was important to maintain.

 We set out to highlight both a ‘Review Us’ and ‘Payment’ CTA without compromising the website’s classy finish. We did this by building two clickable floating tabs that are permanently anchored to the right side of the website.

“Going into the project, it was important for us to maintain a professional image. Pronto did a great job in adding important and fun elements to our website without compromising that.”

Richard E. Garriott, Jr.
Partner

Polishing the Pitch

Choosing a law firm is a big decision for consumers. It often hinges heavily on trust, and a great way to build that initially is to offer clear and detailed information about your services. Garriott Maurer offers counsel in Divorce, Child Custody, and Child and Spousal Support cases. 

When building their new website, we developed respective pages for each service. This allowed us to deliver the information around each of them in a clean and easy-to-follow manner. To help achieve this, we made use of accordion-type text boxes as well as clear CTA functions.

"As a law firm, we get a lot of questions about our services. Pronto was able to help us provide answers preemptively by expanding our website pages. We can now use our website as a reliable source of information for our clients.”

Richard E. Garriott, Jr.
Partner

Highlighting Feedback

Client testimonials are easy to incorporate but sometimes tricky to nail. They often go unnoticed because of their placement and design. 

Ideally, a web visitor should never have to probe for testimonials. They should be present and easy to find. 

Garriott Maurer had several solid testimonials for us to work with. We incorporated the five strongest into the website’s homepage and did so with an elegant and inviting design.

Garriott Maurer had a clear objective in mind, and they approached Pronto to help them see it through. The website redesign helped highlight essential information that is fun to navigate and pleasing to the eye.

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Dawna Gutzmann MD & Associates

Engaging patients through interactive design measures

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